Marketing-Management
Time and room
Lecture (Prof. Dr. Sander):
Tuesdays, 11:45-13:15 Uhr, G300
Tutorials:
Group A: On Tuesdays, 15:15 – 16:45 (every two weeks) G227
Group B: On Tuesdays, 15:15 – 16:45 (every two weeks) G227
Group C: On Wednesdays, 11:45 – 13:15 (every two weeks) A704
Group D: On Wednesdays, 11:45 – 13:15 (every two weeks) A704
Group E: On Thursdays, 11:45 – 13:15 (every two weeks) L602
Group F: On Thursdays, 11:45 – 13:15 (every two weeks) L602
Exams
First date: Wed, 09.08.2017, 11:30-13:00 Uhr, AM
Second date: Fri, 13.10.2017, 11:30-13:00 Uhr, AM
Post exam review: Monday, 11.09.2017, 09:00 - 10:00 in G 203
Description
The subject of this course are certain individual features of Management (for instance planning, controlling, organization), with explicit references to the fields of Marketing. Besides the analysis of occurring problems within national markets this course is also dealing with peculiarities of international markets (e.g. choice of the individual foreign market, certain joining strategies, organizational features of international markets). The exam will cover the subject of the lectures and all elements of the tutorial.
Foundational literature
- M. Sander: Marketing-Management
Märkte, Marktforschung und Marktbearbeitung (2. Auflage 2011)
(More information)
- M. Sander: Internationales Marketing-Management (5. Auflage) Berlin, u.a. 2016, (zus. mit R. Berndt, C. Fantapié Altobelli)
(More information)
Teaching materials
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