Time and room
Lecture (Prof. Dr. Sander): 2 hours
Tuesday, 11:45-13:15 Uhr, A704 beginning on 16.04.2019
Tutorials:
1. Parallel group, Tuesday, 13:30-15:00 Uhr, R511 (14 days)
2. Parallel group, Tuesday 13:30-15:00 Uhr, R511 (14 days)
3. Parallel group, Wednesday 10:00-11:30 Uhr, L602 (14 days)
4. Parallel group, Wednesday 10:00-11:30 Uhr, L602 (14 days)
Please find a schedule mentioning all dates here (every two weeks)
Exams
First date: Friday, 19.07.2019 from 09:00-10:30 Uhr, AM
Second date: Saturday, 12.10.2019 from 09:00-10:30 Uhr, R712
Registration period:
First date: 25.06.-01.07.2019
Second date: 10.09.-16.09.2019
Post exam review (first date): Friday, 06.09.2019, F208, 8:15-9:00, student ID required, exam results will be published at the start of september.
Post exam review (second date): Monday, 02.12.2019, F208, 9:15-10:00, student ID required
Description
The subject of this course are certain individual features of Management (for instance planning, controlling, organization), with explicit references to the fields of Marketing. Besides the analysis of occurring problems within national markets this course is also dealing with peculiarities of international markets (e.g. choice of the individual foreign market, certain joining strategies, organizational features of international markets). The exam will cover the subject of the lectures and all elements of the tutorial.
Foundational literature
- M. Sander: Marketing-Management
Märkte, Marktforschung und Marktbearbeitung (2. Auflage 2011)
(More information)
- M. Sander: Internationales Marketing-Management (5. Auflage) Berlin, u.a. 2016, (zus. mit R. Berndt, C. Fantapié Altobelli)
(More information)
Teaching materials
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