Marketing-Management

Time and room

Lecture (Prof. Dr. Sander), 2 hours (5cr)

14 days, Wednesday, 17:00 – 18:30 Uhr, room R712,
Beginn: 17.04. (2. Vorl.woche) und
14 days, Thursday, 11:45 – 13:15 Uhr, room G300,
Start: 18.04. (2nd lecture week)

3 tutorials (1 hour), 14 days, start 3rd resp. 4th lecture week due to public holiday

group 1: Tuesday 08:15 – 09:45 (14 days) K503 – Anna Merz; start: 23.04.24
group 2: Wednesday 10:00 – 11:30 (14 days) P603 – Semjon Fischer, start 24.04.24
group 3: Thursday 17:00 – 18:30 (14 days) K503 – Semjon Fischer; start: 25.04.24

A tutorial schedule can be found here.

Exams

Registration time:

First date: 25.06. – 02.07.2024
Second date: 10.09. – 17.09.2024

Exam dates:

First date: 18.07., 17:30 – 19:00 Uhr, R711
Second date: 16.10., 17:30 – 19:00 Uhr, R513

Exam review:

First date:
Second date:
Participation in the inspection requires registration (surname, first name (matriculation number)) by e-mail to semjon.2.fischer@uni-konstanz.de. Please bring your student ID and an official identification document for verification.

Description

The subject of this lecture is individual management sub-functions (e.g. planning, control, organization), with an explicit reference to the marketing area. In addition to marketing management in national markets, the special features and problems of international marketing management (e.g. selection of the foreign market to be worked on, strategy of foreign market entry, organizational features of international business activities) are also discussed. The examination content covers the relevant pages in the books "Marketing Management (4th ed.)" and "International Marketing Management (6th ed.)" as well as the associated content of the lecture and exercise.