Time and room
Lecture (Prof. Dr. Sander), 2std. (5cr)
Digital format: The content for the lectures is posted here and also in ILIAS.
Q & A-sessions: Thursday, 12.12.2024, 10:00-11:30,
Monday, 27.01.2025, 11:45-13:15.
Tutorials (14-daily):
Group 1: Wednesday, 15:15 – 16:45, D301, J. R. Dankerl,
Start: 30.10.
Group 2: Wednesday, 15:15 – 16:45, D301, J. R. Dankerl,
Start: 06.11.
Group 3: Thursday, 13:30 – 15:00, G420, Y. Serebrennikov,
Start: 31.10.
Group 4: Thursday, 13:30 – 15:00, G420, Y. Serebrennikov,
Start: 07.11.
A tutorial schedule can be found here.
Exams:
First date: 07.02.2025, 14:00-15:30, room t.b.a.
Second date: 0.04.2024, 17:30-19:00, room t.b.a.
Note: Please arrive at the examination room at least 20 minutes before the start of the exam and have your student ID and official photo ID (ID card, passport or driver's license) ready for admission control.
Registration periods:
First date: 14.01. - 21.01.2025
Second date: 11.03. - 17.03.2025
Examination inspection:
First date: t.b.a.
Second date: t.b.a.
Registration by e-mail (to jens.dankerl@uni-konstanz.de) by 4 p.m. on the following day is mandatory for the inspection.
Note: Your student ID and an official photo ID (ID card, passport or driver's license) are required to attend the inspect
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Teaching Materials
Access to course materials is only possible if you are logged in (see above login). Please use your regualar university credentials (first_name.last_name) that you would also use for Webmail.
M. Sander: Marketing-Management (4. Auflage)
Märkte, Marktforschung und Marktbearbeitung, 2023
Bonus material: solution hints for the tasks in the book
Additional literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, neueste Auflage, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, neueste Auflage, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, neueste Auflage, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, neueste Auflage, München