Time and room
Lecture (Prof. Dr. Sander), 2h:
On Tuesdays, 15:15-16:45 Uhr, Audimax
Tutorials, 1h. (14 Groups)
Group 1+2: Mondays: 11:45 – 13:15, G309
Group 3+4: Mondays: 13:30 – 15:00, L601
Group 5+6: Tuesdays: 17:00 – 18:30, G300
Group 7+8: Wednesdays: 11:45 – 13:15, L602
Group 9+10 Wednesdays: 13:30 – 15:00, G300
Group 11+12: Mondays: 11:45 – 13:15, D432
Group 13+14: Fridays: 10:00 - 11:30, D247
Exams:
Post exam review second date: Tu, 08.05.2018, 16:15 - 17:30, F208, Student-ID required
Registration period:
First date: 23.01. – 29.01.2018 (limitation period)
Second date: 20.03. – 26.03.2018 (limitation period)
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Teaching materials
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Further literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, neueste Auflage, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, neueste Auflage, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, neueste Auflage, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, neueste Auflage, München
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