Time and room
Lecture (Prof. Dr. Sander), 2h.:
Tuesday, 15:15-16:45, Audimax
Tutorials, 1h. (14 Groups)
Group 1+2: Monday: 11:45 – 13:15, R512
Group 3+4: Tuesday: 17:00 – 18:30, G201
Group 5+6: Wednesday: 08:15 – 09:45, G530
Group 7+8: Wednesday: 11:45 – 13:15, L602
Group 9+10: Wednesday: 13:30 – 15:00, P603
Group 11+12: Thursday: 08:15 – 09:45, L601
Group 13+14: Friday: 10:00 – 11:30, D432
Exams:
First date:
We, 27.02.2019, 15:00–16:30; Room Audimax (Mtknr.: 713049-921033), R712 (Mtknr.: 921046-986289)
Student and photo ID required
Post exam review first date: Thursday, 14.03.2019, 16:15 -17:15, F208, student ID required.
Second date:
Sa, 30.03.2019, 09:00–10:30; Room Audimax (Mtknr.: 720179-921231), A701 (Mtknr.: 921244-957993).
Post exam review second date: Tuesday, 14.05.2019, 10:15-11:00, F208, student ID required.
Registration Periods:
First date: 22.01. – 28.01.2019 (limitation period)
Second date: 19.03. – 25.03.2019 (limitation period)
Information regarding the exam
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Teaching materials
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Further literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, neueste Auflage, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, neueste Auflage, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, neueste Auflage, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, neueste Auflage, München
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