Time and room
Lecture (Prof. Dr. Sander):
The course in the summer semester 2021 will be conducted in digital form. The corresponding documents will be provided in the section "Materials" from CW 15 (12th to 18th April 2020). These files are protected by copyright. Therefore, publication and transfer to third parties is prohibited. The publication schedule can be found here.
Note: the lecture files differ in size due to digital teaching allowing course elements of the same topic to be joined (in contrast to presence teaching, which is scheduled in time slots).
Tutorials:
The exercise content will be provided as PowerPoint presentations with voice over in the section "Materials". These files are protected by copyright. Therefore, publication and transfer to third parties is prohibited. An overview over the publication dates can be found here.
Questions about the content of an exercise can be directed to Jens Ruben Dankerl (Jens.Dankerl@uni-konstanz.de) up to 14 days after its publication.
Exams:
First date: Sa, 17th July, 13:30 – 15:00, room: Audimax (Matr.-No.: 716590-1121038); F208 (Matr.-No.: 857808)
Second date: Wed, 13th October, 08:30 – 10:00, room: Audimax
Note: Please attend at least 30 minutes early to the exam for admission controls. Student and official photo ID are required for participation! The exam can only be taken at the specifically devised room. You are kindly asked to take note of the provisions for participation in on-campus exams, aswell as the mandatory 3G-check-in for entrance to the university, starting on 4th October 2021!
Registration Periods:
First date: 29.06. – 05.07.2021
Second date: 14.09. – 20.09.2021
Exam review:
First date: Thu, 19th August 2021, 15:00-17:00, room: F425. Prior registration is required. Further information about the registration procedure and about the provisions for the exam review can be found here.
Second date: Tue, 16th November 2021, 10:00-12:00, room: Y0310. Prior registration is required. Further information about the registration procedure and about the provisions for the exam review can be found here.
Description
The subject of this course are certain individual features of Management (for instance planning, controlling, organization), with explicit references to the fields of Marketing. Besides the analysis of occurring problems within national markets this course is also dealing with peculiarities of international markets (e.g. choice of the individual foreign market, certain joining strategies, organizational features of international markets). The exam’s contents will involve the relevant pages in the foundational literature, i.e. “Marketing-Management (3rd edition)” aswell as “Internationales Marketing-Management (5thedition)”, and the corresponding tutorials
Foundational literature
- M. Sander: Marketing-Management
Märkte, Marktforschung und Marktbearbeitung (3. Auflage 2019)
(More information)
- M. Sander: Internationales Marketingmanagement (6. Auflage) Berlin, u.a. 2020, (zus. mit R. Berndt, C. Fantapié Altobelli)
(More information)
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