Time and room
Lecture (Prof. Dr. Sander), 2h.:
The course in the winter semester of 2021/2022 will be conducted in digital form. The corresponding documents will be provided in the section "Materials" from CW 43 (25th to 31st October 2021). These files are protected by copyright. Therefore, publication and transfer to third parties is prohibited. The publication schedule can be found here.
Note: the lecture files differ in size due to digital teaching allowing course elements of the same topic to be joined (in contrast to presence teaching, which is scheduled in time slots).
Tutorials, 1h.
The exercise content will be provided as PowerPoint presentations with voice over in the section "Materials". These files are protected by copyright. Therefore, publication and transfer to third parties is prohibited. An overview over the publication dates can be found here. Should any questions about an exercise arise, you are kindly invited to forward them via e-mail to Jens Dankerl (Semjon.2.Fischer@uni-konstanz.de) up to one month after the respective tutorial.
Exams:
First date: Wed, 23rd February 2022,18.00 – 19.30, rooms: Audimax
Second date: Sa, 26th March 2022, 08.30 – 10.00, rooms: Audimax (matr.-no.: 721080-1171158), A701 (matr.-no.: 1171174-1194960)
Note: Please arrive to the entry controls 30 minutes in advance. You will be required to show a student and photo ID card. Please also take not of the provisions for personal participation in Exams in winter/spring 2022!
During the exam mask wearing is mandatory. A simple mask (not FFP2) will suffice.
Registration Periods:
First date: 18.01. – 25.01.2022
Second date: 15.03. – 21.03.2022
Exam reviews:
First date: Thu, 10th March 2022, 14:00 - 14:30, room: F424. For participation it is required to register via e-mail beforehand (Semjon.Fischer@uni-konstanz.de, latest until 16:00 on 09th March 2022).
Please take not of the provisions for the exam review.
Second date: Mo, 9th May 2022, 14:00 - 15:30, room: H309. For participation it is required to register via Doodle (format: name surname (matriculation number)). For verification you are kindly asked to bring your student ID with you.
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Access to course material is only possible if you are logged in. Please use your regular university credentials (first_name.last_name) that you would also use for Webmail.
- M. Sander: Marketing-Management (3rd edition)
Märkte, Marktforschung und Marktbearbeitung, Munich 2019
Additional literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, newest edition, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, newest edition, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, newest edition, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, newest edition, Munich
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